SRD In Italy's RACE Magazine!

Translation from the Italian....

The quality online shop

A very Interesting offer from Colorado: www.skiracingdevelopment.com, all the World Cup material directly to your home at very interesting prices.

The strategy behind marketing these days is changing which is having huge effects even in the smallest of fields, including Alpine Skiing. This is why the Italian uniforms, which are almost impossible to find in Italy, are being sold online from Colorado. Same for the Finnish uniform from Halti which is being sold to Finnish fans worldwide. But why Colorado? The answer is simple: three years ago Barry Levinson founded Ski Racing Development, an online sales business specialized in very high quality race-designated products: to make it simple, the products that are used in the World Cup the national teams. Barry started attending races and training sessions of world class athletes and "scanning" specialized fairs -for example the ISPO of Munich - for contacts. The initial reason for this was the lack of high quality product distributors in the United States.

All Ski Racing Development's merchandise can be viewed in their annual catalog (So far there have been 65,000 copies printed per year that are being distributed between USA and Canada.) or on their internet site, which is enlarging their horizons to Europe and other continents. The company's success is what is pushing them to expand to the European markets, starting from Italy. Barry says: "We want to help make World Cup products available to everybody who cant find them in stores. And if possible keeping prices reasonable."

We had a chance to evaluate what SRD has to offer and found the quality of products very high. These days it is even more convenient with the euro/dollar exchange. It is worth a visit to www.skiracingdevelopment.com